Spanish Phrases for Marketing Professionals


Marketing professionals working with Spanish-speaking clients or teams need to communicate clearly about campaigns, strategy, and analytics. Learning key phrases can help convey ideas, discuss projects, and build stronger professional relationships.

1. General Marketing Communication

  • Tenemos que planificar la campaña. – We need to plan the campaign.

  • El objetivo es aumentar la visibilidad de la marca. – The goal is to increase brand visibility.

  • Vamos a analizar los resultados del mes pasado. – Let’s analyze last month’s results.

  • Necesitamos generar más clientes potenciales. – We need to generate more leads.

  • El presupuesto para publicidad es limitado. – The advertising budget is limited.

2. Digital Marketing Phrases

  • Optimización para motores de búsqueda (SEO) – Search engine optimization (SEO)

  • Publicidad en redes sociales – Social media advertising

  • Tasa de conversión – Conversion rate

  • Marketing de contenido – Content marketing

  • Campaña de correo electrónico – Email campaign

3. Strategy and Planning

  • ¿Cuál es nuestra audiencia objetivo? – Who is our target audience?

  • Necesitamos definir los indicadores clave de rendimiento (KPI). – We need to define the key performance indicators (KPIs).

  • Vamos a segmentar el mercado. – Let’s segment the market.

  • El plan de marketing debe alinearse con los objetivos de la empresa. – The marketing plan should align with the company’s objectives.

  • Analicemos la competencia. – Let’s analyze the competition.

4. Campaign Execution

  • ¿Cuál es la fecha de lanzamiento de la campaña? – What is the campaign launch date?

  • Vamos a publicar en las redes sociales mañana. – We will post on social media tomorrow.

  • El contenido debe revisarse antes de la publicación. – The content must be reviewed before posting.

  • Necesitamos coordinar con el equipo creativo. – We need to coordinate with the creative team.

  • El informe de resultados debe entregarse semanalmente. – The results report must be submitted weekly.

5. Analytics and Reporting

  • El tráfico del sitio web ha aumentado. – Website traffic has increased.

  • La tasa de clics (CTR) está por debajo de lo esperado. – The click-through rate (CTR) is below expectations.

  • Necesitamos mejorar la retención de clientes. – We need to improve customer retention.

  • Los resultados de la campaña muestran un retorno de inversión (ROI) positivo. – The campaign results show a positive return on investment (ROI).

  • Vamos a ajustar la estrategia basada en los datos. – Let’s adjust the strategy based on the data.

6. Tips for Marketing Professionals

  • Practice using phrases in real-world scenarios like team meetings, client presentations, and reporting.

  • Learn industry-specific terminology for SEO, social media, and advertising.

  • Combine technical terms with conversational phrases to communicate ideas clearly.

Mastering these Spanish phrases allows marketing professionals to collaborate effectively, manage campaigns, and report results in Spanish-speaking markets with confidence.

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